A skincare brand specializing in products for sensitive skin approached Desert Pearl Digital with the need to run a large campaign with 2000 influencers on a new retail website.
When launching a marketing campaign — especially a new product — it is vital that you create a buzz around it through positive customer feedback and social media.
Getting your customers, influencers, and fans to talk about your new product is critical because it will drive more sales and attention if done right.
Desert Pearl Digital stepped in to help generate that buzz by utilizing their existing network of influencers. This sent converting buyer traffic to the listings and generated sales velocity, website feedback and user generated content to be leveraged in their marketing.
As of this writing, the campaign has reached 1745 influencers, and 1100 have left raving customer feedback on all 23 of their products — including 160 high-quality user-generated content for use on the company's website, social media accounts, and other marketing efforts — all in less than 90 days.
Have a product that is struggling or needs help with a new product launch? Shoot us an email at, hello@desertpearldigital.com and we’ll see how we can help.
